Europe’s new top-selling car starts to roll off assembly line. The previous Fiesta was the best-selling car in Europe, according to +Ford Europe's analysis of March 2017 industry data and production of the all-new Fiesta has now begun at the plant in Cologne, Germany.
Jim Farley, executive vice president and president, Europe Middle East and Africa, Ford Motor Company.
“We have taken this iconic small car’s lovable, fun and sporty-to-drive character to the next level, with a greater choice of models than ever and with advanced technologies and features that small-car customers could only have dreamed of just a few years ago.”
Ford is investing around €293 million in new production processes at its Cologne facility to build the car – already recognised as one of the world’s most efficient vehicle production plants – and where a new Fiesta will roll off the line every 68 seconds.Proud moment for 4.000 employees on the Fiesta line! First New #FordFiesta rolled off the line today @FordEu #Cologne plant pic.twitter.com/b5J0zfj7ch— Michael Baumann (@maikl_builder) May 16, 2017
Fiesta highlights Ford’s derivative strategy, with sporty ST-Line versions, and sophisticated Vignale and Titanium variants available throughout Europe in the next few months – plus the Fiesta Active crossover and new Fiesta ST coming next year.